Automated pricing: let demand set your nightly rates

Pricing by hand means guessing: you raise for the trade fair, forget the bank holiday, and leave tonight’s empty room at full price. Automated pricing does the routine part for you. It starts from your base price, reads the demand of your city night by night, applies the rules you set, and writes the resulting prices to your channels. You keep the levers that matter: the minimum you will not go below, the maximum, and any night you prefer to price yourself.

Before you start

1. 1Open the listing, go to the Pricing tab and, under Rate plans & prices, set a base price, a minimum price and a maximum price. The base is what a normal night is worth; minimum and maximum are hard bounds the automation never crosses.
2. 2If the listing has several rate plans (non-refundable, weekly…), mark one as the base rate plan: automated prices are written to it, and the other plans follow through their percentage deltas.
3. 3Check that the listing’s city is filled in the General tab — the demand calendar and the market data are looked up by city.

Turn it on

1. 1Open Pricing → Automated pricing and flip the switch to Enabled.
2. 2The chart shows the coming months night by night: the expected occupancy of your city, your current rate and the proposed rate the automation would write. Use the arrows to move month by month; the line under the chart gives the minimum, average and maximum in view.
3. 3Click Apply now to reprice immediately, or simply wait: the automation runs every night and reprices a full year ahead.

How the price of a night is computed

Every night gets an expected occupancy: how full your city is in that month for listings like yours (same type, same number of guests), lifted on weekends, around the public holidays of the countries you pick under Holiday calendars (your listing’s country is preselected — add the countries your guests come from), and during your own High season periods, e.g. 07-01 → 08-31 by the sea or 12-20 → 03-15 in the mountains. For the next two months it also looks at how fast your city is filling up right now.

Your base price is then moved up on high-demand nights and down on quiet ones, in proportion to that expected occupancy, and clamped between your minimum and maximum. That is the curve you see in the chart; the rules below refine it.

Add your rules

• Last-minute prices — nights about to arrive unsold get a discount (or a premium, if you prefer) within N days of arrival. Flat applies the full amount to the whole window; Gradual grows it as the night approaches, reaching the full amount on the day.
• Far-out prices — nights far in the future get a premium from N days ahead, so you are not the first to sell out before an event is announced. Gradual ramps it up over the number of days you choose.
• Occupancy-based adjustments — look at how booked the listing is over a window of days (say days 0 to 30) and adjust the free nights in it: below 40% booked → −10%, at or above 80% → +15%. When several rules match, the strongest wins.
• Minimum stay — the minimum nights on arrival, written to every rate plan: a weekday and a weekend default (weekend = check-in on Friday or Saturday), up to three last-minute rules that lower it as the date approaches, a far-out rule, and Orphan gaps for single-unit listings — short gaps between two bookings get a lower minimum so they can still be filled. The lowest and highest values you set are enforced last.

Price a night by hand

Some nights you know better than any model — the festival your neighbour mentioned, the friend who books at cost. Click a night in the chart, or edit it in the Calendar (a warning reminds you the listing is automated), and set its price: the night is locked and the automation will not touch it again. Locked nights are listed under Nights priced by hand; Hand back to automation releases one.

You can also ask your assistant, in the Cowork chat or on WhatsApp: “Lower next weekend’s price at Viola by 10%.” It shows the change night by night and applies it after your OK. Lock those nights afterwards if the nightly run should leave them alone.

Follow what it did

Run history, at the bottom of the panel, lists every run — nightly or Apply now — with the nights whose price or minimum stay changed, before → after. Runs that changed nothing are folded together; a failed run says why. It is the place to look the morning after you change a rule.